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Content Marketing Resources for Small Business Owners

You may have heard that “content is king,” and maybe you have even kicked off producing a blog in the hopes of getting a small piece of the content marketing pie. As customers are turning more immune to traditional sales pitches and marketing methods, corporations must produce original content that is relevant to their targeted audience on its credit – not only as a sales tool.

Producing content that is valuable or compelling to your target audience brings organic traffic and social media cuts, building leads and progress. Setting and executing a content marketing strategy needs time and thought, but there are ways to reap the benefits even with limited resources. This post will go through some essential pillars of content marketing and give tools and resources for getting originated on your content marketing mission.

Here are some essential content marketing guides that are excellent reference pointers for general content marketing:

Who Are You Designing Content For?

Before producing content, think about who you expect will see the content. A tried-and-true way of getting and searching a targeted audience is by building buyer personas, which are profiles with complete details of the ideal buyers within your audience. Understanding demographics such as occupation, age, and income will make what topics your content reaches as well as the medium it is delivered in. For instance, if your ideal client utilizes social media network to collect most of their information, all the content you produce will need to be easily adapted and shared with the relevant social channels.

Types of Content

Blogs are usually heralded as the cornerstone of content marketing, and in various ways this is true: blogs can render everything from precise insights on newsworthy affairs to detailed examinations of foundational industry norms, and it is simple to host video content on a blog in an orderly manner.

Broadening content formats will increase the reach of your content, but don’t contribute time on a content model that no one will read. Infographics and other relevant charts that show data in an aesthetically eye-pleasing and understandable format are always hit, and video content is growing in popularity and impact on conversion rates.

Some content marketers befall into the trap of believing their business or industry is too tedious to produce engaging content – they think as though they have to focus on only the industry-relevant topics or very direct ways of displaying material. If that tells about you, check out these examples of outstanding or out-of-the-box content from a variety of industries.

Example 1: Flowchart infographic for landlords

Example 2: “Page Fights” video series from a software company

Example 3: Cancer awareness resource page from a t-shirt company

Brainstorming Topic Ideas

Brainstorming is an important part of content makers, and it’s ideally a never-ending process. Every day, scheduled brainstorming meetings benefit consistently produce many new ideas and topics. Be sure that they are short and directed on keeping your team excited and engaged in coming up content. On an ongoing basis, have a place to jot down any new idea as you get it, and try planning your brainstorming sessions with complete focus during the time of day; when you are most wide-awake and productive.

Of course, it’s imperative to create well-organized that looks attractive on your website. At first, clear and specific tags and categories for type and topic of the content will suffice. As your content archives grow, consider re-organizing them into a resource center, learn the page or another more powerful way of exhibiting content.

An editorial calendar is vital to ensure every perspective of a content marketing strategy is in place; published at the right time, and consistent with the overall brand and policy. Editorial calendars should have a regular posting schedule; all important resources and images to supplement the pieces, and any directives to share the content on various platforms.

After producing a high-quality content, it is necessary to promote it and communicate with the followers that can engage with it. Respond to the comments on your blog posts and social media page, retweet or share reader insights, and also follow your readers back on these platforms. These small social media interactions can build better, long-lasting relationships with consumers and leads alike, and may proffer you new opportunities for content production.


Undoubtedly, content marketing is a must-do strategy for smaller businesses to adopt. Although competitive and at times challenging, the results from unique and robust content are well worth the time and resources invested into its creation. While small businesses won’t immediately overshadow the major national brands, it comes within range to develop content for a particular niche that develops a loyal following and continually attracts new visitors.

Alma Reed is an author and researcher dedicated to enhancing productivity. She is deeply interested in areas such as time management, increasing productivity, and fostering healthy routines. Through her writing, she aims to assist people in boosting their job performance and attaining an ideal balance between work and life.

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